A simple yet often overlooked fact in restaurants is this – the menu may be the star with its specials and all, but it is the menu holder that makes the menu. It is the manager, publicist, spokesperson, and stylist. Therefore, if you are in the restaurant or food business, do not overlook menu holders. Make them as attractive and impressionable as possible because they can make or break your menus…and maybe even your business.
Choosing the right menu holder for your business is just as important as concocting the perfect dishes. It should be the ideal size to properly contain a menu. It should not be too big or too small to look out of place on a table. It should also be with just the right shade of color as not to overshadow the menu but instead, enhance it to make it look more appealing. The kind of holder is also vital for suiting it to the restaurant.
Flip-top menu cardholders are the most common but are best suited to the more informal or casual restaurant. The conventional holders meanwhile, are often seen in upscale, formal dining places where one can see a menu holder for the drinks, another for the desserts, and a separate one for the restaurant’s specials.
The holders can also differ in materials. There are wood, acrylic, glass, plastic, and metal. Your selection will also depend on your establishment. You can’t just place a plastic holder in a delicate five-star dining table in your upscale restaurant. It looks off and extremely inappropriate. Similarly, a classic-looking wood and sophisticated glass holders are not in the best place when used in a diner and casual eatery.
Menu holders should not be limited to the dining tables. You can place one on the bar and another in the reception area. Maximize these areas for promoting what your business has to offer. This is particularly true for special events and occasions when perhaps, you have more specials, promos, and one-time offers.
A menu holder positioned near the entrance to your restaurant is also one way to draw in traffic. Some people may not know yet where they will be dining and are still scouting for potential places. Put your business out there. Show them what you’ve got! An enticing menu is great, but pair it with a striking holder, and that’s really something. You are giving your business an attractive image, good promotion, and possibly more income. Consequently, pleasing the customers with your food, ambiance, and service will gain your business loyal clienteles who will keep coming back for more.