The Food Industry and Your Health

Of all natural laws, nutrition is perhaps the least understood and most often violated. While universities and colleges offer courses in this subject, the giant food industry dominates them. The food industry is a highly organized and complex global collective of diverse businesses that together supply much of the food energy consumed by the world population. They can see to it that the textbooks for courses in nutrition are keyed to their products, textbooks that tell the students of nutrition to beware of the “food faddist.” They ridicule organically grown foods and claim that there’s no harm in the use of chemical fertilizers and pesticides. They describe the mass produced, devitalized dead foods distributed through supermarkets around the world as wonderful inventions of food science.

The food industry is not working in the interest of your health. We need to stop corrupt politicians and power brokers in their corrupt vested interest practices and bring them to justice, but until we do there is something you can do right now: Think more carefully about the food you put into your body. Vote with your purchases, buy organic and buy healthy.

Here are five more reasons to buy organic foods: They taste much better. They give added value to a healthy and balanced diet. Organic fruits and vegetables aren’t covered in pesticides. Non-organic fruit and vegetables are and not all of it washes off. Even though the food industry claims that there’s no health risk from pesticide traces, wouldn’t you rather feed you and your family food that’s pesticide free? Food additives are not permitted in organic foods. There are no preservatives, stabilizers, hydrogenated fats, flavor enhancers, artificial colors, or sweeteners. There are no pesticides in organic milk, no hidden starches in organic baby food, and no residual antibiotics, growth hormones or BSE in organic meat. Buying organic foods helps the environment. Organic farming is an important way to keep ecosystems and rural communities healthy and alive.

PEPSI is Now More Than a Soft Drink

The days when PEPSI used to merely be an aerated drink are far behind. This popular cola drink from the cola giant PepsiCo has evolved into a symbol, an icon of young India. The drink actually has an identity that people can relate too. PEPSI began as most other brands do, with regular celebrity endorsements from some of the favourite celebrities in Bollywood and on the cricketing scene. These endorsements helped the brand get popular and increased its market share tremendously. Some of the well known faces that have backed this brand include Shahrukh Khan, Sachin Tendulkar, Kareena Kapoor, Deepika Padukone, Ranbir Kapoor, MS Dhoni and many more. All of these faces have had a very significant impact on the youth of India and therefore they served as ideal brand ambassadors.

PEPSI is one of the only aerated drinks in the country that seems to back almost every major event in the country. The industry that it seems to be the most obvious in is cricket. The drink has almost always been a major if not a title sponsor in all the major cricketing events in the country. The drink uses this sport as leverage and it shows support even through television commercials etc. The best example of this would be the ‘men in blue’ commercial during the last World Cup. Every time there is an international cricket tournament, the company brings out an advertisement to pledge their support to India.

A youth movement is perhaps the only soft drink in the country that has identified itself with the youth so much that it has even coined the name ‘youngistaan’. This means Young Hindustan. This movement is meant to make the youth of the nation identify with the drink, hence making it more popular with them. This popularity will obviously increase the sales and marketing figures considerably given that most of the population of India is the youth.