In order to be successful in restaurants, or in any business, you need to be able to keep your customers coming back again and again. While most restaurant managers will agree that this is true, a surprising number of them are not very good at attracting repeat restaurant customers. The problem is, many managers lose their focus on what is most important. There is a lot going on, and a lot of details that the restaurant manager has to oversee, so they can get distracted by the tasks at hand, and they are not as focused on keeping their customers coming back.
Attracting repeat restaurant customers has to be a priority. Yes, there are a lot of details that need to be handles, but those details should be handled with an eye on increasing customer satisfaction. Whether it is keeping the restrooms clean, or setting prices, or planning specials, everything you do should have the customer in mind. They are the reason you are in business, and without them your restaurant will fail.
One thing you need to remember is that your staff is watching you. Whether you see them doing it or not, they are looking to you for clues about what is important, what is acceptable, and what will not be tolerated. When you allow food to leave your kitchen that is not excellent, your staff sees that quality is not a big deal. When you are back in the kitchen complaining about the customers, they get the message that the customers are a pain in the butt. Like children learning from their parents, your behavior sets the tone for the entire restaurant staff. If the customers is truly your priority, then the way you act and the way you speak about the customers needs to send the massage that giving the customers anything less than 100% is not acceptable.
Not every customer will return. Despite your best efforts, some customers will not be completely satisfied, and they will go somewhere else. It’s a natural part of doing business, and you need to be able to accept that. The point is that you will never be able to make everyone happy all of the time. Making constant changes to your menu and recipes in an attempt to please everyone will only drive away the customers that were happy with your restaurant.
Keeping things consistent will allow happy customers to get the same food and service that brought them back in the first place. If they return to your restaurant only to find that you changed things, they may not be as happy, and they may decide to go elsewhere for their next meal. Attracting repeat restaurant customers is not all that difficult. Just remember why it is you do what you do. If you keep the customers satisfaction as a top priority, everything else you do will work toward bringing the customer back to your restaurant.