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Archive for the ‘Beverages’ Category

PEPSI is Now More Than a Soft Drink

Friday, December 17th, 2010

The days when PEPSI used to merely be an aerated drink are far behind. This popular cola drink from the cola giant PepsiCo has evolved into a symbol, an icon of young India. The drink actually has an identity that people can relate too. PEPSI began as most other brands do, with regular celebrity endorsements from some of the favourite celebrities in Bollywood and on the cricketing scene. These endorsements helped the brand get popular and increased its market share tremendously. Some of the well known faces that have backed this brand include Shahrukh Khan, Sachin Tendulkar, Kareena Kapoor, Deepika Padukone, Ranbir Kapoor, MS Dhoni and many more. All of these faces have had a very significant impact on the youth of India and therefore they served as ideal brand ambassadors.

PEPSI is one of the only aerated drinks in the country that seems to back almost every major event in the country. The industry that it seems to be the most obvious in is cricket. The drink has almost always been a major if not a title sponsor in all the major cricketing events in the country. The drink uses this sport as leverage and it shows support even through television commercials etc. The best example of this would be the ‘men in blue’ commercial during the last World Cup. Every time there is an international cricket tournament, the company brings out an advertisement to pledge their support to India.

A youth movement is perhaps the only soft drink in the country that has identified itself with the youth so much that it has even coined the name ‘youngistaan’. This means Young Hindustan. This movement is meant to make the youth of the nation identify with the drink, hence making it more popular with them. This popularity will obviously increase the sales and marketing figures considerably given that most of the population of India is the youth.

Gourmet Chocolate & Ganoderma Beverages

Thursday, November 4th, 2010

Drinking Gourmet Chocolate Beverages feels like your being embraced in comfort. With Gourmet Chocolate Beverages you experience the finest of ingredients. This is because they were chosen with careful consideration and selected to provide a warm, glowing and comforting experience. Drinking a rich, smooth-as-silk chocolate beverage can bring you to a state of ecstasy. You will grasp the cup with a firm embrace. It feels like your being treated to something very special indeed. Only chocolate can make you feel so good. Its special powers being released within you.

The natural soothing properties of chocolate are well known but there are infusions with other ingredients that can add even more delight and health properties to your beverage. The Benefits of Ganoderma are well known to Eastern culture. For more than 4000 years, Ganoderma has been used in Chinese medicine. It is known for its ability to promote longevity, youthfulness, vitality and virility among other things. Your Gourmet Chocolate Beverages infused and mixed with the Ganoderma herb is a perfect mix of East and West. The two highly revered and loved ingredients find unsurpassed health properties together.

The perfect combination for which the world has been waiting is available. Chinese medicine relies on the Ganoderma herb to relieve and cure various illnesses. Here are some healing properties the herb is known to have: anticancer effects, antibacterial effects, reducing blood cholesterol, increasing endurance for vigorous exercise, antiviral effects, inhibiting blood vessel regeneration and so on. No other drink offers so much. It is a drink to lift your mind, body and spirit. Trust in 4000 years experience and you too will be enjoying the wonderful and miraculous benefits this perfect combination has to offer.